We’re proud to announce that BlaBlaCar has renewed its partnership with Wiremind, marking five years of collaboration on smarter revenue management.

Supporting BlaBlaCar’s Growth in Long-Distance Bus Travel

Since 2020, BlaBlaCar has relied on our Revenue Management System, CAYZN, and our Competition Tracking tool, CAYZN Tracking, to strengthen their commercial decision-making. These solutions have helped their teams:

• Forecast demand with greater accuracy
• Access reliable real-time competitor data
• Make informed, data-driven pricing decisions

The impact of this approach has been clear. Between 2020 and 2024, BlaBlaCar Bus:

• Doubled revenues to around €115M
• Carried nearly 6 million passengers in 2024 alone
• Expanded its network to 16 countries, adding more than 1,000 new routes last year

This growth makes BlaBlaCar Bus a vital part of the company’s broader ecosystem, which connected 100 million travelers worldwide in 2024 across both bus and carpooling.

Building on Trust and Data

Reflecting on the journey so far, Aurélien Gandois, VP of BlaBlaCar Bus, noted:

“Over the past five years, we’ve built a network that now spans most of Europe, and that takes a lot of smart decisions, every single day. CAYZN and CAYZN Tracking have given our teams top-notch data they can trust, allowing us to anticipate demand, adjust fares intelligently, and keep our network both sustainable and affordable.”

For us at Wiremind, this renewal is a recognition of the value that data-driven tools can bring to operators. As our CEO & Co-Founder Colin Girault-Matz put it:

“From the beginning, our goal with CAYZN wasn’t just to deliver software, it was to give operators like BlaBlaCar the tools to make confident, data-backed decisions. Seeing the platform become part of their day-to-day work has been incredibly rewarding, and we’re proud to keep supporting them as their ambitions grow.”

Looking Ahead

This renewed partnership will allow us to continue evolving how CAYZN supports BlaBlaCar’s bus operations; helping their teams optimize every route, every seat, and every fare in a network that continues to grow across Europe.

Gain the same revenue management advantage trusted by BlaBlaCar. Don’t leave revenue on the table —  book your demo today and see how CAYZN can help you forecast demand, optimize pricing, and grow revenue.