McKinsey research has found that knowledge workers spend roughly a fifth of their time, about one day every week, searching for and gathering information. The faster a team can access information that already exists within their organization, the more productive they can be.

From Wiremind's earliest days, knowledge sharing has been part a core part of our culture.  It shows up in the tips and tricks traded in dedicated Slack channels like #random-productivity, and in the side-by-side problem-solving that open-plan offices invite. One of our guiding principles is to stay curious, which not only underscores the importance of continuing to look for innovative approaches to our work, but also the importance of continuous learning.

Two of our internal events, Wiretalk and Features Updates, put that principle into action. They give different teams a platform to present new ideas, fresh approaches, deep dives into how we solve for client needs through new product features, and more. Taken together, these events help us to break down silos, spread best practices, and inspired to keep innovating.

Here's how each event works, how they complement each other, and the common thread that runs throughout them.

Wiretalk: A Platform for Every Expert

Wiretalk is a monthly talk series during which one person or a small group takes a single topic and presents it to the company in an hour or less.

The range is deliberately broad, where one month, the topic is deeply technical, like vibe coding in Claude or the behind-the-scenes of a product implementation, and the next, it can be the non-technical knowledge that each of us finds valuable, like how to decipher a paystub or what GDPR actually means for our work.

Recent session demonstrate this wide range types of topics a Wiretalk can cover:

• In "Teaching LLMs to Think Like Revenue Managers," Mehdi Douch, Lead Gen AI, walked us through how his team is getting large language models to “think” the way a revenue manager would, covering the techniques they're testing and the tradeoffs that come with each approach.
• Jules Delille, Head of Customer Success for EVENTORI, and Camille Ohlmann, ML Researcher, gave us a industry level look into how revenue management functions in the sports industry, where a seat loses all its value the moment kickoff arrives and no two games draw the same crowd.
• Baptiste Jourdan, Chief Revenue Officer for EVENTORI, made the case for emotional storytelling in B2B SaaS selling, drawing on behavioral science to discover what really moves a prospect.

These examples highlight the diversity of expertise we have to offer each other. Part of the success behind the Wiretalk series is that it provides an open invitation for team members from every level and function to share their work and practice their presentation skills. In this way, we emphasize the unique and diverse skillsets that make our team as a whole stronger and more successful.

Features Update: What We Build, Why We Build It, and Who We Build It For

Our Features Update event is a product feature showcase that runs every nine weeks. In each Features Update, one product team takes the floor for an hour to walk the company through what feature or features they shipped in their most recent sprint.

It's part live demo, part storytelling, where the team doesn't just show the new feature, but explains why they built it, the challenges they faced and how they overcame them, and the impact it makes for the people who use it.

What does this look like in practice? Here’s two examples that bring the event structure to life.

• CAYZN Senior Product Owner, Andrés Ricardo Céspedes García, and Nazrin Nasirova, Product Owner Intern, gave us a behind-the-scenes look into the development and rollout of the new Custom Views feature. Custom Views introduces a way for users to configure their KPI layout according to their preferences and needs, instead of working within a single shared KPI layout.
• Head of Product for CARGO, Guillaume de Montecler and Joseph Sun, Product Manager, presented the feature, SKYPALLET Live Calculation. SKYPALLET, Wiremind's 3D palletization engine, works out how shipments of every shape and size fit into an aircraft, but until recently an analyst had to export a booking list, load it in, and re-run the calculation by hand every time a booking changed. The team showed how they embedded the engine straight into CARGOSTACK, so it now runs in the background whenever a flight changes and pushes the result back to the analyst automatically.

Sharing the sources of inspiration, the highs and lows of the feature development cycle, and the real impact this work creates leaves us all with a better understanding of our products and the daily work of the teams behind it.

It also helps inspire each other to try different approaches to problem solving, spark conversations with people we don’t work with everyday, and gain more general knowledge and appreciation for the solutions Wiremind creates.

Two Events, One Common Thread and How They Contribute to Culture

While the subject matter of these two events are different, their overall purpose is the same. Both events exist so teams can learn from one another, get a window into work happening in corners of the company they rarely touch, and, whatever someone's seniority or function, have a turn at being the expert in the room.

For newcomers especially, these sessions are a fast way to absorb how Wiremind thinks: how we frame problems, where ideas come from, what the products actually do. For all of us, they're an opportunity to practice presentation skills, and to build the kind of cross-team familiarity that turns a company into a community rather than a set of adjacent teams.

Notion pages or a wiki can hold the written-down version of almost any topic, but it cannot capture the thinking, nuance and context that comes from hearing directly from the experts behind the work.

The real lesson of both of these events is that culture beats process. A recurring slot, a room of colleagues rooting for each other, and a mix of teams do more for shared knowledge and building culture than any one platform.

Curious about how we work? Explore our open roles on our Careers Page.